COVID19 Vaccine Advocacy

About SADA COVID Free Canada

The campaign aims to reduce COVID-19 vaccine hesitancy, as well as increase adherence to the public health guidelines to reduce the risk of the spread of COVID-19 among Canadian South Asians. The campaign is grounded in the Community Engagement Model. A series of videos raising awareness about the benefits of the vaccine uptake, countering misinformation about the vaccines and highlighting the significance of complying with the recommended public health measures will be created. Semi-structured interviews and focus group discussions with community members will be conducted and videotaped. These will include interviews/digital stories of COVID19 survivors, testimonials from community members, encouraging messages from community and political leaders, as well as interviews with healthcare workers, medical scientists and physicians to help reduce vaccine hesitancy in the community. Community members/ campaign audience will be reached through the targeted social media marketing and through targeted Facebook community groups of Indians and South Asians living in Canada. Community leaders and influencers and local ethnic radio channels will be collaborated with to share the videos stories on their personal and official social media handle engagement on social media and the website. For questions and comments please contact us at vaccinehesitancy@calgaryindians.org